About us

Helping Industry Move the World Forward

As veterans in the agile world, we observe agile consultants who do not take ownership of the change process that has to bring you success. They are not part of your teams, not part of your project. We defined Kinesthetic Coaching. Coaching as a shoulder-to-shoulder experience for you, for your project leads and for your teams. We work out problems with you in order for everyone to get the most worthwhile experience and to embed the new practices in your people.

We have taken the principles and framework of agile and applied them to industry, manufacturing, and physical products. These products are often complex to deliver, with many skills, people and materials involved. We realized that because complex delivery is where the agile principles excel, that we needed to bring them to the manufacturing arena. Not replacing your experience, or your lean and six-sigma achievements, but merging those into our framework to create your unique Industrial Agile Framework™ implementation.

Peter Borsella

Peter Borsells
My favorite aspect of my career is seeing organizations, products, and lives transformed. Opportunities for this transformation abound, all the way from the executive level struggling with understanding true agility, down to the delivery person struggling with the details of a new test procedure, and I love working through it all. Few things beat the satisfaction of being part of a creative problem-solving team, and my agile journey began almost 20 years ago doing just that.

When we connected at a conference, Hubert and I had both been independently recognizing a great need for agility in industry. We knew we had to do something! Big Orange Square was born, and soon after came the Industrial Agile Framework™. In addition to being the CEO and an agile advocate since 2003, I’m still a practitioner, staying connected with all the challenges facing modern product delivery.

My wife Suzanne and I live in beautiful S. Florida where we love walking on the beach, swimming, snorkeling, and shelling. (I originally went to school for marine biology!) Our two grown boys are developing their own life paths and continue to make us proud. Transformation is part of my private life, too, and I actively serve as a board member of our local church where we place a large focus on serving those in need.

Hubert Smits

Hubert Smits
I’m a hands-on person, it is how I teach, coach and learn. Books are good, talks are necessary, but doing it is where reality is created. This is what I bring to my work: getting into the problem domain of the client, understanding what the product does, how it works, how it is designed, built, implemented and maintained. Only then advising and collaborating to changing existing practices, embedding client skills and needs into the framework, and always keeping in mind that the product needs to get into the hands of the customer: faster, better, cheaper.

Enter Big Orange Square: as the CTO I create the learning environment for our training. I research technology solutions or clients, I design and implement client solutions. And I love getting my hands dirty (or keeping them very clean like in a clean room of a chip manufacturer). I bring about 20 years of agile experience to you, including successes and failures.

The hands-on learning continues into my personal life. Dancing Cuban Salsa is a passion, and recent trips to Cuba are a good example of learning from the source. Cooking and hosting for guests is an ideal way to build friendships, I believe that my dance parties have a bit of a name amongst friends. Currently active in the local engineering community – producing PPEs and helping others getting their equipment going.